Comic-Con 2012: SEGA to Showcase SONIC & ALIENS: COLONIAL MARINES; Special Syd Mead Signing Announced

SEGA® of America, Inc. today announced that after last year’s success, the company is once again setting up shop in downtown San Diego to showcase its biggest titles during San Diego Comic-Con International 2012.

The limited-time-only SEGA Arcade, located at 200 Harbor Drive, Suite 120, will feature this fall’s Sonic & All-Stars Racing Transformed™, the thrilling new racing experience featuring Sonic the Hedgehog and a fantastic cast of SEGA All-Stars, as well as Aliens: Colonial Marines™, the highly anticipated first-person shooter from critically acclaimed studio Gearbox Software that will bring new levels of bone-chilling suspense and adrenaline-filled action to the renowned ALIENS franchise.

Additionally, internationally acclaimed concept designer and visual futurist Syd Mead will sign limited prints of his concept art of the USS Sulaco, featured in the movie ALIENS and in the upcoming game Aliens: Colonial Marines, on Friday, July 13, from 3:00 PM to 6:00 PM. Dark Horse and SEGA® of America, Inc. are also pleased to invite fans of the franchise to stop by the SEGA Pop-Up Arcade in downtown San Diego or Booth #2615 on the expo floor to pick up a copy of an exclusive free Aliens: Colonial Marines comic that is only available during San Diego Comic-Con 2012. SEGA’s Aliens: Colonial Marines presence in San Diego will further entail the display of the original 12ft alien queen special effects prop used in the iconic 1986 film ALIENS, courtesy of Twentieth Century Fox Film Corporation.

SEGA’s Arcade will also feature Danica Patrick’s custom No. 7 Sonic the Hedgehog/GoDaddy.com Chevrolet, fielded by JR Motorsports, on display. The NASCAR superstar will be racing the car in the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway (to be televised live on ESPN). The race, part of NASCAR’s Nationwide Series, marks Sonic the Hedgehog’s NASCAR debut.

SEGA Arcade

Location: 200 Harbor Drive, Suite 120, San Diego, CA 92101

Hours:

· Wednesday 7:00pm – 10:00 pm

· Thursday 1:00pm – 9:00pm

· Friday 1:00pm – 9:00pm

· Saturday 1:00pm – 9:00pm

· Sunday 11:00am – 7:00pm

For more information, please visit www.sega.com