THE AVENGERS Will Retain All IMAX Screens This Weekend in New Sharing Deal with Warner Bros
Published: May 8, 2012 - 7:51am
Marvel Studios' latest comic book film, which has garnered over $600 million worldwide in it's first week of release, stars Robert Downey Jr., Chris Evans, Chris Hemsworth and Scarlett Johansson and in now playing in standard, 3D and IMAX 3D theaters.
Based on the ever-popular Marvel comic book series, first published in 1963, Marvel’s The Avengers brings together the mightiest super hero characters as they all assemble together on screen for the first time. Continuing the epic big-screen adventures started in Iron Man, The Incredible Hulk, Iron Man 2, Thor, and Captain America: The First Avenger, Marvel’s The Avengers is the super hero team up of a lifetime. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster.
After taking in a record breaking $15.3 million last weekend from IMAX showing alone, Marvel has reached a deal with Warner Bros to share IMAX screens with the later's upcoming film Dark Shadows which is scheduled for theatrical release this weekend. According to Showblitz, The Avengers was "slated to lose 200 of those Imax locations to Dark Shadows as dictated by a pre-existing three-year pact inked between Imax and Warners back in April 2010." Now a deal has been made so that both films will be accommodated to share the 300 available IMAX screens. Fans who wish to see The Avengers in IMAX 3D should keep in mind that the film is not available in true IMAX as the studio did not option to convert it for the extra large format.
Robert Downey, Jr. (Iron Man, Iron Man 2) returns as the iconic Tony Stark/Iron Man along with Chris Hemsworth (Thor) as Thor, Chris Evans (Captain America: The First Avenger) as Captain America, Jeremy Renner (The Hurt Locker) as Hawkeye, Mark Ruffalo (The Kids Are Alright) as Hulk, Scarlett Johansson (Iron Man 2) as Black Widow, Clark Gregg (Iron Man, Thor) as Agent Phil Coulson, and Samuel L. Jackson (Iron Man, Iron Man 2) as Nick Fury. The star studded cast of super heroes will be joined by Cobie Smulders (How I Met Your Mother) as Agent Maria Hill of S.H.I.E.L.D., as well as Tom Hiddleston (Wallander) and Stellan Skarsgård (Angels & Demons, Mamma Mia!) who will both reprise their respective roles as Loki and Professor Erik Selvig from the upcoming Marvel Studios’ feature Thor.