Hasbro Moving Forward with HUNGRY HUNGRY HIPPOS & MONOPOLY Movies
Published: October 4, 2012 - 2:13pm
The financial failure of this year's big budget actioner Battleship hasn't stopped producers from attempting to cash in on the worldwide Transformers and G.I. Joe success. Now it's been revealed that three more toy and game brands will be heading to the big screen.
Hasbro has signed a new deal with independent production company Emmett/Furla Films to allow them to make movies based on their Hungry Hungry Hippos and Monopoly board games, as well as the UK toy line Action Man. Emmett/Furla, who recently stated that they plan to develop all three properties into family movies with broad appeal, are behind several big name action films coming out next year including Arnold Schwarzenegger and Sylvester Stallone's The Tomb, Mark Wahlberg and Denzel Washington's Two Guns, and Broken City also starring Wahlberg along with Russell Crowe.
Their plan is to make Hungry Hungry Hippos, the children's board game around since the 1970s, into a kid-friendly animated movie. Monopoly, which was most recently in development at Universal Pictures, will get the live-action treatment and Ridley Scott will stay on board as a producer. Hasbro confirmed that they hope to begin production on Monopoly next year. There's no word yet on how they plan to develop Action Man, the British toy line from the 1960s based on Hasbro's G.I. Joe. figures.
Emmett/Furla hope to spend less than $100 million on each upcoming film. This is no doubt in an effort to minimize losses in case of a box office flop such as this summer's Battleship, which cost Universal more than $210 million to make (not including marketing).
Hasbro has other properties in development including Candyland at Sony and Stretch Armstrong at Relativity Media.