MEN IN BLACK 3 Sets IMAX Memorial Day Weekend Box Office Record
Published: May 30, 2012 - 2:07pm
IMAX Corporation and Columbia Pictures today announced that Men in Black 3 grossed $12.7 million at the box office in 474 IMAX theaters worldwide during its 4-day opening weekend beginning May 25.
In Men in Black 3, Agents J (Will Smith) and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind.
IMAX Corporation and Columbia Pictures today announced that Men in Black 3 grossed $12.7 million at the box office in 474 IMAX theaters worldwide during its 4-day opening weekend beginning May 25. Domestically, the film grossed an estimated $70 million, of which $5.3 million was generated in 278 IMAX theaters. Internationally, the film grossed an estimated $133.2 million overall, of which $7.4 million was generated in 196 IMAX theaters. The film surpassed the previous Memorial Day Weekend global box office record set by Pirates of the Caribbean: On Stranger Tides.
"We were excited to see 'Men in Black 3' set a new IMAX record for Memorial Day weekend," said IMAX CEO Richard L. Gelfond. "These solid results demonstrate that audiences around the world – particularly in key growth markets like China and Russia – will turn out in force to see the best in Hollywood entertainment in IMAX. We also believe that the combination of the first 'Men in Black' film presented in IMAX with a special six-minute clip of the upcoming and highly anticipated film, 'The Amazing Spider-Man,' provided audiences a special experience that can't be missed."
The IMAX release of Men in Black 3 has been digitally re-mastered into the image and sound quality of An IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology.
Men in Black 3 stars Will Smith, Josh Brolin, Emma Thompson, Sharlto Copley, Tommy Lee Jones, Nicole Scherzinger, Jemaine Clement, Bill Hader and Alice Eve. The film was released in theaters on May 25th, 2012.