MISSION IMPOSSIBLE: GHOST PROTOCOL 'Flock to Unlock' Campaign Will Reveal New Action-Packed Footage
Published: December 5, 2011 - 7:03pm
Paramount Pictures kicks off the “FLOCK TO UNLOCK – BE A PART OF THE #MISSION” campaign in support of it’s upcoming release, MISSION: IMPOSSIBLE – GHOST PROTOCOL.
This is not just another mission. The IMF is shut down when it's implicated in a global terrorist bombing plot. Ghost Protocol is initiated and Ethan Hunt and his rogue new team must go undercover to clear their organization's name. No help, no contact, off the grid. You have never seen a mission grittier and more intense than this.
The action-packed film, starring Tom Cruise and directed by two-time Academy Award®-winner Brad Bird, is due in IMAX and on other premium large format screens beginning Friday, December 16th and in theatres everywhere on December 21st.
Beginning today, fans are invited to unlock a first look at exclusive footage from the upcoming MISSION: IMPOSSIBLE – GHOST PROTOCOL. The official site, MissionImpossible.com, will host the exclusive promotion and fans will engage via Twitter and Facebook in a race to reveal the footage online first. With every Twitter message or Facebook post, fans will work as a community to reveal one of the most thrilling scenes from the film.
“Flock to Unlock is an exciting way for the online Mission: Impossible community to engage in the campaign and to control access to new content”, said Amy Powell, President, Insurge Pictures & Paramount Digital Entertainment and Executive Vice President, Interactive Marketing. “By engaging fans in their existing social networks, the “Be A Part of the #Mission” campaign invites the fans to rally together and see exclusive footage first .”
Mission Impossible: Ghost Protocol is directed by Brad Bird and stars Tom Cruise, Jeremy Renner, Simon Pegg, Paula Patton, Josh Holloway, Michael Nyqvist, Vladimir Mashkov, Lea Seydoux and Anil Kapoor. The film is scheduled for theatrical release December 21th, 2011, with selected IMAX theaters conducting advance showings beginning December 16th.