C2E2 Report: Marvel Unveils S.H.I.E.L.D. Viral Marketing Campaign

By Pietro Filipponi
Published: March 18, 2011 - 9:00am
in

At the Chicago Comics and Entertainment Expo, Marvel has revealed their partnership with Acura for an upcoming Thor and Avengers viral marketing campaign beginning April 11th, 2011.

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Do You Have What it Takes to Join S.H.I.E.L.D.?
The Mission Begins April.11.2011 at JOINSHIELD.COM

Comments

Upupandaway User is offline Movies Editor

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Wow, that food court stand has really beefed up security. Laughing out loud

Submitted by Upupandaway on March 18, 2011 - 10:07am.

wheels1.5 User is offline

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The minigun on top of the car is a nice touch Laughing out loud

Submitted by wheels1.5 on March 18, 2011 - 10:25am.

Boy October User is offline

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I love this. I signed up and will return to the site next month when it's running.

Submitted by Boy October on March 18, 2011 - 10:29am.

TorturedXGenius User is offline

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looks like i need to trade in my car for this Acura lol

Submitted by TorturedXGenius on March 18, 2011 - 1:47pm.

Samaritan User is offline

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If I were there, I wouldn't even dare to buy some snacks. I will rather walk my ass to somewhere with lesser security. Wait...why would SHIELD even heavily guard a food stand. Probably for Thor to eat since he will like it and want another;)

Submitted by Samaritan on March 18, 2011 - 6:19pm.

RoseThomas User is offline

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A friend of mine, Mr. Perry Belcher was involved in the realization of the Acura marketing campaign that became viral. For such a campaign to work, there is need of a great idea and a lot of work to make it look spectacular. His experience and skills paid off and the entire campaign was a real success.

Submitted by RoseThomas on May 10, 2012 - 8:16am.