Super Bowl Commercials Confirmed for CAPTAIN AMERICA, THOR, TRANSFORMERS 3, and Other Summer Blockbusters

By Eric Whitman
Published: January 19, 2011 - 10:27pm

During the February 6 event on Fox, Paramount, Disney and Dreamworks will have a staggering showing with spots for Transformers: Dark of the Moon, Pirates of the Caribbean 4, Super 8, Rango, Thor, Cowboys and Aliens, and Captain America: The First Avenger.

This list represents the bulk of Paramount's summer line-up. J.J. Abrams helmed Super 8 releases June 10, Dark of the Moon July 1, Marvel Studio's Thor swings his hammer May 6, and Chris Evans stars as Captain America: The First Avenger premiering July 22. This Super Bowl spot could mark the first showing of the Captain America trailer.

Along with Paramount's five films, Disney has purchased time for Pirates of the Caribbean: On Stranger Tides (May 20 Release) and Dreamworks will be presenting the trailer for its much anticipated comic book adaption Cowboys and Aliens (July 29). Relativity Media will be showing a glimpse of its brain expanding thriller starring Bradley Cooper Limitless (March 18).

While ad space during the Super Bowl is prime real estate for any company wanting to pitch a product to the masses, it does come with a price: $3 million for 30 seconds to be exact. Of the studios forgoing such cost at this time are, Fox and Warner Brothers, both of which have upcoming summer tentpole releases with X-Men: First Class and Green Lantern respectively. This does not mean, however, that these films will be completely excluded from the widely watched game. There are still spots available of which the studios could decide to take advantage.

Other studios will reserve time for the pre and post game in slots that are substantially cheaper. Paramount goes pregame with Kung Fu Panda 2 (May 27) and will advertise during a post-game episode of Glee with the 3D concert documentary Justin Bieber: Never Say Never (Feb. 14).

Relativity will, also, take advantage of the musical television show's fortuitous time slot by showing the Take Me Home Tonight (March 4) trailer.

Sony will dominate the pregame with Just Go With It (Feb. 11), Battle: Los Angeles (March 13) and its devil possession flick Priest (May 13). Focus will focus on a spot for The Eagle (Feb. 11).