UFC Suing Ubisoft Over Kinect Game FIGHTERS UNCAGED
Published: December 10, 2010 - 3:57pm
Mixed martial arts organization UFC (Ultimate Fighting Championship) is suing Ubisoft over trademark infringment for their Xbox 360/ Kinect videogame Fighters Uncaged.
Zuffa LLC, the owners of UFC, are suing the game developers because of some print on the back of the videogame's box art. The words "Become the ULTIMATE FIGHTING weapon!" are in question because Zuffa is claiming they are "identical or confusingly similar" to the Ultimate Fighting Championship brand.
"Defendant's invitation for players to 'charge head first into the vicious world of illegal fighting' tarnishes the goodwill Zuffa has in its UFC marks. Zuffa has grown a successful mixed martial arts organization by moving away from the image of mixed martial arts as illegal street fighting, and taking it into the realm of a legitimate sport. This was no easy task and required years and much effort to reach today's legitimacy and widespread acceptance," said Zuffa in their official statement.
Zuffa wants Ubisoft to halt all sales of Fighters Uncaged until the wording is removed and pay an unspecified amount in damages. Fighters Uncaged is critically being dismantled and universally being hailed as one of the worst games of the year. Website Game Informer even said in regards to the game that "people would have more fun just getting into a fight with someone in front of their television."